Print Communications
 Advertising Creative |
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Award winning advertising starts with an understanding of the customer.
There are several rules of thumb to follow when setting out to work with an agency to create winning ads. None are as important as simply understanding what problems your customers face and how your service or product relates to the solution they need. At early phases, advertising can introduce a solution. In the middle phases of marketing, advertising can discern important differences between your solution and those of others. At the mature phase, or out of season cycles, good advertising reminds the market about your brand and your strengths.
We adhere to the Code of Ethics of the Business Marketing Association in preparing our advertising messages. And for creative direction, we like the Rules for Successful ads published over the years by Copy Chasers. We also like the published advice of David Ogilvy and William Marsteller. Would you like to compare notes? View our white papers on various marketing and advertising subjects. Let’s talk. |
