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Corporate identity is the silent salesperson.

Effective corporate identities create a favorable impression of a company, brand or product without a word of description. How do they do that? Mix one part design talent with one part customer sensitivity. Brand building corporate identities catch the eye with everything from truck graphics to business cards.

It pays to remember your corporate identity is reflected most in material your customers see or hear everyday. Invoices, statements, shipping vouchers, fax forms, voice mail, business cards.

Many busy companies just “live” with a logo or design they know is out of date. They even begin to convince themselves that while it’s not pretty; it’s a tradition. Phooey. If you’re not proud of your image, get a new one. Not only will it benefit sales, but also customer service, accounting and purchasing. Want proof? Contact us.

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