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Brand Building
brand building

The latest buzzword.

What is your brand? It’s the gut feel your market gets when they hear or see your name. It’s the inclination to meet or not meet with your salespeople when they come calling. It’s the temptation to take or not take a phone call when sales people are on the line. It’s the confidence with which your customer tells their boss they’ve made the supplier selection.

You could say a brand is a logo or a slogan, but it’s much, much more. And everything about your company impacts its brand; the clarity of your invoices, the proper functioning of your website, the way you handle customer calls. Of course it’s also advertising, and PR and marketing. Your brand is the total experience of your company. Is it good enough? Let’s find out.

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